Glossary
Restaurant ordering terms, explained
The words you'll hear when moving to direct ordering, in plain language.
Last updated
- Aggregator commission
- The percentage of each order a food delivery app keeps, often around 25–30% in India. OwnCart charges 0% commission.
- Direct ordering
- Taking orders on the restaurant's own website, WhatsApp or QR codes instead of an aggregator app.
- Table QR ordering
- Guests scan the QR on their table, order and pay on their phone, and the order reaches the kitchen with the table number.
- KOT (Kitchen Order Ticket)
- The ticket printed in the kitchen for each order. With POS sync, online orders print as a KOT automatically.
- 86 / sold out
- Kitchen shorthand for a dish that has run out. With PetPooja sync, 86'd dishes disappear from the online menu.
- POS integration
- A connection between the ordering system and the restaurant's billing software, such as PetPooja or Positeasy.
- WhatsApp ordering
- Taking orders through WhatsApp. On OwnCart, the guest gets a secure menu link that opens inside WhatsApp.
- Click-to-WhatsApp (CTWA) ad
- A Facebook or Instagram ad that opens a WhatsApp chat with the business instead of a website.
- WhatsApp message categories
- Meta prices business messages by type: marketing, utility (order updates) and authentication (OTPs).
- Abandoned cart
- A cart a guest filled but did not pay for. OwnCart can trigger a WhatsApp reminder with a pay link.
- Win-back campaign
- A message to customers who have stopped ordering, for example after 30 days, with an offer to return.
- Customer segment
- A group of customers defined by behaviour, such as total spend of ₹5,000+ or no order in 30 days.
- Green bill
- A bill sent digitally, for example on WhatsApp, instead of printed on paper.
- Self pickup
- The guest orders ahead and collects the order at the counter.
- Last-mile delivery
- Local delivery within a set radius from the outlet by the restaurant's riders or a partner.
- Delivery point
- A fixed drop spot, such as an office lobby, used instead of a door address.
- Payment link
- A link that takes the guest to payment; on OwnCart unpaid links expire.
- Pre-booking slot
- A time window for advance orders with a maximum number of orders.
- PWA (progressive web app)
- A website that can be added to a phone's home screen and used like an app.
- COD (cash on delivery)
- Paying in cash when the order arrives. OwnCart lets each outlet allow or block it.
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