Four channels, four logins
WhatsApp broadcasts go out from a phone, Instagram DMs from another, SMS from a vendor portal, ads from a third dashboard. Each needs its own balance, and nobody sees the whole picture.
Ownchat · WhatsApp, Instagram, RCS and SMS
Reach guests where they already are.
Your guests live on WhatsApp, Instagram and SMS. Ownchat runs all of them from one platform and one wallet, and tells you which message brought each order. Marketing starts the conversation; Owncart turns it into a paid order in your POS.
- WhatsApp, Instagram, RCS and SMS
- One wallet for every channel
- Every campaign tracked to the sale
Last updated
Comment MENU → instant DM
Tracked to the sale
Quick answer
What is Ownchat, and how does a restaurant market with it?
Ownchat is the WhatsApp marketing platform connected to Owncart. It lets a restaurant reach guests on WhatsApp, Instagram, RCS and SMS from one platform and one wallet. It automates Instagram comment-to-DM, abandoned-cart reminders and 30-day win-back workflows, runs Click-to-WhatsApp ads, and tracks every campaign on every channel to the sales it brought in. Orders land in Owncart and print in your POS.
- At a glance
- Channels
- WhatsApp, Instagram, RCS and SMS, run from one platform
- Wallet
- Top up once; spend it across every channel
- Automations
- Instagram comment-to-DM, cart reminder after 4 hours, win-back at 30 days
- Ads
- Click-to-WhatsApp ads on Instagram and Facebook that open your menu in a chat
- Also included
- AI chatbot, team inbox with AI summaries, segments built on POS bills — your guest list
- Price
- In the Own Suite, Ownchat WhatsApp is ₹5,000 per outlet per year; Instagram, SMS and RCS add ₹10,000
The problem
Restaurant marketing is scattered across four apps, and none of them says what sold.
The comment nobody answered
A follower writes “menu?” under Friday's reel. Someone sees it on Sunday. By then the guest has eaten somewhere else, and the next comment gets the same silence.
Likes you can't bill
The festival campaign went out and the weekend was busy. Nobody can say which message brought Saturday's orders and which one only cost money.
Owncart takes the order. Ownchat starts the conversation. See the five leaks in a busy restaurant →
How it works
From your existing WhatsApp number to tracked campaigns in five steps
- 1
Keep your number, connect the channels
Ownchat supports WhatsApp co-existence, so your existing business number and app keep working. Connect Instagram, and add SMS and RCS with the multi-channel add-on.
- 2
Top up one wallet
One balance pays for WhatsApp, Instagram, RCS and SMS. There is no separate top-up for each channel.
- 3
Set the automations once
Choose a keyword like MENU for reel comments. Set the cart reminder to wait 4 hours. Let the 30-day win-back send a personal offer with a Buy Again link.
- 4
Send to the right guests
Segments are built on POS bills, for example guests who spent ₹5,000+. Broadcast a festival menu to them on WhatsApp, and reach guests who aren't on WhatsApp by SMS or RCS.
- 5
Read what sold
Every campaign on every channel is tracked, down to the sales it brought in, so you know which message brought each order.
Every order a message starts lands in Owncart and, with Petpooja or Positeasy, prints as a KOT. See WhatsApp ordering.
Channels
One platform, one wallet, every channel your guests use
Top up one wallet and spend it across all four. Every campaign on every channel is tracked, down to the sales it brought in.
Ordering, payments, order updates, green bills, broadcasts and win-back, on the number you already use.
DMs and comment replies with your menu and a pay link. A comment under a reel becomes an order.
RCS
Rich, branded messages with images and buttons, beyond plain SMS.
SMS
Reach every phone, including guests who aren't on WhatsApp.
Automations
Set it once. It sells every day.
Comment-to-DM
A follower comments “MENU” on your reel → an instant DM with the menu and a pay link → a paid order in your POS.
Workflows
Trigger → condition → action. Cart left → wait 4 hours → reminder with a pay link. Quiet for 30 days → personal offer with a Buy Again link.
Click-to-WhatsApp ads
Instagram and Facebook ads that open a WhatsApp chat with your menu, so every click becomes a saved contact.
AI chatbot
Answers menu and timing questions for guests, so the counter is not typing the same reply all evening.
Team inbox with AI summaries
A shared inbox for your team, with an AI summary of each conversation.
Segments built on POS bills
For example, guests who spent ₹5,000+. Message the segment, not everyone.
Watch it
A reel comment becomes a paid order
The same reel, before and after: a comment that waited all weekend, and one that was answered at once.
- A follower comments MENU under your reel. Ownchat replies with an instant DM carrying your menu and a pay link.
- The guest orders and pays without leaving the conversation. The paid order lands in Owncart and prints in your POS.
- The sale is tracked to the message that started it, like every campaign Ownchat sends.
On the guest's phone
The guest who went quiet hears from you, not from a feed
Twenty-three seconds: she ordered once, and the win-back brings her back.
- Thirty days without an order moves a guest to the Inactive segment. She gets a personal offer with a Buy Again link.
- A cart left at the address step gets a reminder with a pay link after 4 hours.
- Both run as workflows you set once: trigger → condition → action.
Who uses it
Three restaurants, three messages that sold
Friday's reel gets twelve MENU comments
Each one gets an instant DM with the menu and a pay link. Orders arrive while the reel is still fresh, and nobody at the counter typed a reply.
On your board
Instagram · CHN-1902 · 2 × Cold Coffee, 1 × Croissant · Paid ₹430
On the guest's phone
ExampleDM: “Here's our menu. Tap to order and pay.”
A cart left at the address step
Four hours later the guest gets a WhatsApp reminder with the same cart and a pay link. She pays without re-entering anything.
On your board
WhatsApp · CHN-1911 · 2 × Chicken Biryani · Paid ₹560 · cart reminder
On the guest's phone
Example“Your 2 × Chicken Biryani is still in the cart. Pay here →”
A festival menu for the ₹5,000+ guests
A segment built on POS bills gets the Diwali menu on WhatsApp. Guests not on WhatsApp get it by SMS. Every order is tracked to the broadcast.
On your board
Website · CHN-1920 · 1 × Diwali Family Box · Paid ₹1,800 · from the Diwali broadcast
On the guest's phone
Example“Priya, our Diwali menu is live. Pre-book by Saturday →”
Plans
Where Ownchat sits: Restaurant plan, Own Suite, or every channel
| Restaurant plan | Own Suite | Own Suite + channels | |
|---|---|---|---|
| Price per outlet per year | ₹10,000 | ₹25,000 | ₹35,000 |
| 0% commission ordering on WhatsApp, website and QR | ✓ | ✓ | ✓ |
| Petpooja / Positeasy two-way sync | ✓ | ✓ | ✓ |
| Ownchat WhatsApp: broadcasts, cart reminders, 30-day win-back | — | ✓ | ✓ |
| Campaigns tracked to the sale | — | ✓ | ✓ |
| Loyalty: points, coupons, referrals | — | OwnRewards Standard | OwnRewards Standard |
| Instagram comment-to-DM, SMS and RCS | — | — | ✓ |
| Best for | Taking orders direct | Bringing guests back | Reaching guests on every channel |
Own Suite ₹25,000 = Owncart ₹10,000 + Ownchat WhatsApp ₹5,000 + OwnRewards Standard ₹10,000. GST extra on all plans. Payment gateway fees apply. Full pricing →
“We take orders directly on WhatsApp. We've completely eliminated commission charges charged by Swiggy and Zomato.”
Tositos runs two Chennai outlets on Petpooja and takes orders directly on WhatsApp, with Ownchat and Owncart. Keep aggregators for new guests. Bring regulars direct.
Pricing
Start free. Add Ownchat when you want guests to come back.
Restaurant plan
₹10,000 per outlet / year
WhatsApp ordering, your ordering website, table and pickup QR, Petpooja or Positeasy sync and your guest list, for one outlet. Add Ownchat and OwnRewards in the Own Suite at ₹25,000 per outlet per year; Instagram, SMS and RCS add ₹10,000.
Book a demo0% commission. GST extra. Payment gateway fees apply. WhatsApp charges are billed per delivered message, at the rates in our Message Price File, which we share separately. It's never a cut of your sale. Full pricing →
Do I need a new WhatsApp number to use Ownchat?
No. Ownchat supports WhatsApp co-existence, so you keep your existing business number and the WhatsApp app your staff already use.
Which channels can a restaurant run from Ownchat?
WhatsApp, Instagram, RCS and SMS, from one platform and one wallet. Top up once and spend it across all four; every campaign on every channel is tracked to the sales it brought in.
How does Instagram comment-to-DM work for a restaurant?
A follower comments a keyword such as “MENU” on your reel. Ownchat sends an instant DM with your menu and a pay link, and the paid order lands in Owncart and prints in your POS.
Is every campaign tracked to the sales it brought in?
Yes. WhatsApp, SMS, RCS and ad campaigns are all tracked to the sales they bring in, so you can see which message brought each order. The guests themselves sit in your guest list.
What is a Click-to-WhatsApp ad?
An Instagram or Facebook ad that opens a WhatsApp chat with your menu instead of a landing page. Every click becomes a saved contact, and the orders it brings are tracked back to the ad.
Can Ownchat answer guests when the counter is busy?
Yes. The AI chatbot answers menu and timing questions, and a team inbox with AI summaries lets your staff pick up any conversation that needs a person.
What does Ownchat cost for a restaurant?
In the Own Suite at ₹25,000 per outlet per year, Ownchat WhatsApp is ₹5,000 per outlet per year, and Instagram, SMS and RCS add ₹10,000. GST extra. WhatsApp charges are billed per delivered message, at the rates in our Message Price File, which we share separately. It's never a cut of your sale.
Get started
Reach your regulars on the channels they already open.
Book a 15-minute demo and we'll show comment-to-DM, the cart reminder and the 30-day win-back on your own menu. Or start free with a photo of your menu today.
- 0% commission on every order
- One wallet for WhatsApp, Instagram, RCS and SMS
- Set up in Tamil or English