How to move regulars from Swiggy and Zomato to direct ordering

Why regulars are the right place to start

New customers often find you on an aggregator, and that discovery has value. But a guest who orders from you every week already knows you. Paying commission on every one of their orders is the cost worth removing first.

Eight tactics that work

1. Put a QR in every delivery bag. A small card: “Order direct next time on WhatsApp”, with your delivery QR.
2. Send green bills on WhatsApp. Every billed guest becomes a WhatsApp contact you can reach later.
3. Give a reason to order direct. OwnRewards points or a unique code that only works on your own ordering.
4. Make WhatsApp the easy path. “Say Hi to order” on packaging and signboards; the guest gets your menu link inside WhatsApp.
5. Use table QR for dine-in. Every dine-in guest who orders by QR is captured as a customer.
6. Link your Instagram bio to your menu, and reply to comments with the menu automatically.
7. Win back quiet regulars. An automatic message after 30 days with no order, with a Buy Again link.
8. Keep the aggregator for discovery. Don't delist; just stop paying commission on customers who already love you.

Measure it

Watch direct orders and returning customers on the OwnCart dashboard, and revenue per campaign in OwnChat. Estimate your savings with the commission calculator.

Real example

Tositos in Chennai takes orders directly on WhatsApp. Co-founder Gayathri: “We've completely eliminated commission charges charged by Swiggy and Zomato.”